Survivors Guide to Social Media Today
Before a recent social media workshop for owners and executives in the printing industry I sent out three pre-workshop questions each participant had to ponder and try to answer before the session started:
How does social media fit into your current marketing plan (if there is one)? If there isn’t a plan, what would you like to get out of social media?
What is going to be said, by whom, using which channels and why?
Could social media management be a service you could use to help your customers? If not, why not? If so, how?
The answers I got back were expected and it helped me develop the content for the workshop. Here is an example of one of the responses…
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